YouTube CTR

YouTube click-through rate (CTR) shows how many users viewed a video after it was registered as an impression. CTR is one of the most important indicators that content creators focus on. If it is low, videos from the channel will not be shown as a suggestion to the target audience while they are watching content of a similar type on other YT channels.

There are two different CTR metrics you can measure on YouTube:

• Average CTR for all videos
• CTR for each individual video

According to YouTube's official data, half of the channels on the platform have a CTR of 2-10%, and a general good average is a CTR of 4% to 5%.

For the client's YouTube channel, in just 14 days we increased the CTR from 1% to 7.7% using numerous good practices such as:

• Creative thumbnails design
• Simultaneous combined google ads promo strategies for 4 videos with segmentation of the target group into 4 subgroups, adapted to each of the videos in the campaign
• Interesting video titles (click hype, not clickbait)
• Testing different combinations of thumbnails and titles
• Video optimization according to industry keywords
• Encouraging communication with followers from popular to less popular videos
• Experimenting with website CTAs that lead to YouTube channels

CTR is arguably the best metric that can be used to check how much traffic your video thumbnails and titles are generating. A high CTR rate encourages greater audience reach and enables long-term organic growth with minimal or no promotion costs.