Google Ads & SEO

Google promotion and search engine optimization of a web portal about the creative industry, with a global audience, founded in early 2022.

Goals

• Raising awareness
• Increasing the number of visits to the website
• SEO content optimization for future organic reach

Strategy

• Bihevioralna analiza publike
• Creating a user persona profile
• Defining keywords for maximum reach
• Search Engine Optimisation using latest white hat strategies
• Google Search Strategy

Results

• Increase in web visits by 77 000 in 2 months
• Reduced bounce rate from 72% to 42%. Visitors stay longer on the website and individual blog posts.