LIGHTS, CAMERA, INCLUSION! – Female leadership

As a full-service marketing agency with in-house video/film production capabilities, we understand the importance of ensuring that women have leading roles in business as well as in the film industry, both in front of and behind the camera. Through a commitment to inclusivity and diversity, we have made it our mission to support and promote female leaders at every level of our organization and within the film industry.

KEY TAKEAWAYS:

• Majestic Media is dedicated to promoting and supporting female leadership within our organization and the film industry as a whole.
• We recognize the unique perspectives and skills that women bring to decision-making processes and understand the need for diversity and representation in leadership positions.
• We actively work to empower girls in film production through mentorship programs, workshops, and partnerships aimed at encouraging and developing their skills and talents.
• We also prioritize nurturing women who are already working behind the camera through initiatives such as training opportunities and support networks.
• Our commitment to diversity and inclusive decision-making has earned us recognition and awards within the industry.
  

THE IMPORTANCE OF FEMALE LEADERSHIP

Women have long been underrepresented in leadership positions across a wide range of industries, and the film industry is no exception. However, in recent years, a growing movement has emerged to promote and support female leadership, recognizing the unique perspectives, insights, and decision-making skills that women bring to the table.

Female leadership is essential for combating gender inequality and achieving true gender equity in all areas of society. The presence of women in decisively influential positions helps to break stereotypes and shatter gender biases that have been entrenched in society for years. Women leaders also encourage diversity and mediate potential conflicts from different viewpoints.

Furthermore, studies indicate that female leadership leads to more effective decision-making and a better performance than male leadership. Diversity in leadership and in decision-making reduces blind spots and biases and leads to more comprehensive and innovative solutions. Successful women leaders in film production serve as an inspiration to the current and next generations of girls who aspire to the same role.

Despite the challenges that women face in breaking into leadership roles, there is a growing recognition that female leaders are vital to the success of any industry, including the film industry. Through its commitment to promoting female talent within the organization, Majestic Media is leading the charge for a more equitable and inclusive industry.

CHALLENGES FACED BY WOMEN IN THE FILM INDUSTRY

The film industry has historically been a male-dominated field, with women facing numerous obstacles and barriers. Women are often underrepresented in key positions behind the camera, such as directors, producers, and cinematographers. According to a Variety study, only 8% of the top-grossing films in 2018 were directed by women.

Gender biases also remain prevalent in the industry, with female filmmakers receiving less funding and opportunities than their male counterparts. A study by the University of Southern California found that of the top-grossing 1,200 films from 2007 to 2018, only 4% of the directors were women, and only 1.4% were women of color.

“THE FILM INDUSTRY HAS TRADITIONALLY BEEN SEEN AS A BOYS’ CLUB, WITH MALE NETWORKS PERPETUATING A CYCLE OF EXCLUSION THAT LIMITS OPPORTUNITIES FOR WOMEN. THE PROBLEM IS COMPOUNDED BY OUTDATED BELIEFS ABOUT GENDER ROLES”.

Overall, the lack of representation and opportunities for women in the film industry not only perpetuates gender inequality but also stifles diversity of storytelling and perspectives.

MAJESTIC MEDIA'S PLEDGE TO FEMALE LEADERSHIP

At Majestic Media, we understand the importance and value of female leadership. That's why we are committed to promoting and supporting women leaders both within our organization and in the film industry as a whole.

We recognize that women have been historically underrepresented in film production and behind the camera. That's why we actively seek to give girls and women leading roles both in front of and behind the camera, encouraging increased diversity and representation in critical roles.

To ensure gender equity and inclusivity, we will implement various initiatives, programs, and policies that prioritize women and girls in business and film production. We believe that empowering women leaders is essential not only to promote gender equality but also to develop the next generation of talent.

Initiatives and Programs	Description
Educational programs	Majestic Media plans to provide a fund for online education in the field of film production from prestigious European Universities, to all girls employed at the Majestic Media agency.
Networking with experienced professionals	We will work to create opportunities for girls and women to network with experienced and successful industry professionals, providing valuable opportunities to network and learn from the best in the business.
Practical training and workshops	Due to current and planned investments in the latest film equipment in the global market, various skill building workshops will be available to all girls at Majestic Media agency. This includes everything from camera and lighting to post-production and editing.
Inclusive environment	Our priority is to foster a stimulating and inclusive environment where women can express their ideas, take risks and pursue their goals without fear of discrimination or harassment.

We are proud of our commitment to female leadership and the period is yet to come when we will show what positive changes and refreshments we will bring to the film industry.

THE FUTURE OF FEMALE LEADERSHIP IN THE FILM INDUSTRY

The film industry is at a turning point when it comes to female leads. With an increasing number of women taking on leading roles in front of and behind the camera, it's clear that change is on the way. As more and more young women are inspired to pursue careers in commercial video production and/or film production, we can expect even more female leaders to emerge in the coming years.

Progress to increase the number of women leaders is not just a matter of representation. Research has shown that teams with more female leaders tend to make better decisions and achieve better results. By empowering more women to take on leading roles, the film industry can tap into a wider range of perspectives and experiences, and gain more diverse storytelling.

Despite these advantages, the fact is that there is still a long way to go to improve female leadership in the film industry. We continue to face numerous barriers, including gender bias, unequal pay and under-representation in key positions. Breaking through the glass ceiling is not an easy feat, but with greater persistence, investment and networking, it is possible to create a level playing field for everyone.

It is our unwavering commitment to female leadership and our promise that, along with building our own capacities, we will bring other girls/women along with us, oppose systemic prejudices and create fairer and more inclusive work environments.