Brand Identity

A creative and modern concept for the brand identity of Dr. Strika Diagnostic Center. It is characterized by a non-typical choice of colors for a medical service. The client insisted on a black and red palette.

In accordance with the services offered by the Diagnostic Center, radiological and diagnostic examinations, a logo was designed that shows a man on one side, and on the other a simulation of a radiological image with a representation of the human skeletal system.

Additional elements that are related to the brand identity and are supposed to be used in promo materials include representations of the muscular, nervous, skeletal, cardiovascular and respiratory systems as well as the gastrointestinal tract.