Elevating Small Businesses in the UNITED STATES

Small businesses in the US are the lifeblood of the American economy, comprising over 99% of all U.S. businesses! Their dynamism, innovation, and agility carve out niches across industries, yet in a digital sphere dominated by giant corporations, visibility can often be elusive.

The U.S. Small Business Administration uses size standards to define businesses as “small”. Standards differ based on industry, so a company could have as many as 1,500 employees and still be labeled small.

As of 2022, there are 33.2 million small businesses in the United States, accounting for 99.9% of all companies nationwide, according to the U.S. Census Bureau. Companies with fewer than 20 employees account for 32.5 million small businesses, with 27.1 million having no employees at all, meaning the only worker is the owner.

In this fast-paced digital realm, the adage “a picture is worth a thousand words” has metamorphosed into “a video is worth a thousand engagements.” Studies reveal that a whopping 85% of businesses now use video content as a marketing tool, and here's why—videos encapsulate stories, brand essence, and products in seconds, fostering a connection that static content often struggles to achieve.

The Diverse Arsenal of Video Content

From riveting product demos to emotive brand stories, videos resonate with audiences across the spectrum. Explainer videos dive deep into your product's value proposition, while behind-the-scenes glimpses humanize your brand. The magnetic pull of video translates into a longer dwell time on websites—giving your message ample room to resonate.

Imagine the power of collaboration with a team that seamlessly merges creativity, strategy, and execution. In-house video production eliminates the logistical labyrinth, delivering high-quality videos that encapsulate your brand essence, all under one roof. This translates to faster turnaround times, cost efficiency, and alignment with your business's unique vision.

Amplified Engagement

The metrics don't lie—videos are engagement magnets. Social media posts with videos garner 48% more views, driving higher engagement rates and shares. This snowball effect creates ripples that extend the reach of your business far beyond its core audience.

While visibility is paramount, conversion is the ultimate goal. Remarkably, incorporating videos on landing pages can increase conversion rates by a staggering 80%. This isn't just a statistic—it's a testament to the immersive power of videos in guiding potential customers down the conversion funnel.

Leveraging Storytelling for Brand Building

In a world brimming with choices, brand resonance is non-negotiable. Videos have an unparalleled ability to evoke emotions, telling your brand story with impact. This emotional connection transforms customers into brand ambassadors, all while aligning seamlessly with your broader marketing strategies.

As the digital landscape evolves, the potential of video content becomes even more potent. Live streaming, interactive videos, and virtual reality experiences are the building blocks of the future. With a marketing agency that embraces innovation, like we in Majestic Media do, you're not just tapping into the present—you're seizing the future, positioning your small business at the forefront of trends.

Drop us an email at info@majesticmedia.ba and let's skyrocket your business! 😎


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